Online property portal Zoopla has signed a landmark agreement with OpenAI to use artificial intelligence (AI) to accelerate innovation and change how customers search for properties.
The agreement will give Zoopla access to AI models, tooling and expertise to develop more sophisticated tools faster, scale AI safely and unlock “more value for consumers”.
The deal will generate personalised insights for customers, as well as recommendations and tools to help home movers plan. Zoopla said the AI tools will also be able to identify customer intent early and connect potential movers with relevant agents and home builders.
OpenAI and Zoopla have been testing the model over the last 18 months. Early results claim that AI has driven a 150% increase in leads and an 80% uplift in listing views.
Zoopla chief executive Paul Whitehead said the company has been investing in AI “for some time to improve outcomes for consumers and customers”.
“This agreement allows us to accelerate that progress, bringing advanced capabilities into Zoopla and helping us innovate faster,” he said.
“While much of the market is focused on AI-powered search, we believe that’s only part of the opportunity. The real impact comes from using AI to better understand consumer intent, connect the right buyers and sellers and unlock more successful home sales for consumers and our customers. That is where we are focused and where we believe AI will have the greatest beneficial impact on the UK property market.”
In February, Zoopla acquired online residential property portal newhomesforsale.co.uk to bolster its position in the housing sales market, after signing strategic partnerships with major developers including Taylor Wimpey and Persimmon Homes.
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