US fashion brand Abercrombie & Fitch will make its Northern Ireland debut at Victoria Square shopping centre in Belfast.
Victoria Square, Belfast
The signing follows a series of regional firsts at Victoria Square in recent years.
The new Abercrombie & Fitch store will be located on the upper ground floor, in between LEGO and Sephora, the latter of which made its Ireland debut last month.
In 2025, Victoria Square welcomed more than 51,000 sq ft of new retailers and regional debuts, including Space NK, Bershka, LEGO and Sephora, as well as a relocation and upsize for Pull&Bear. So far this year, footfall is up 26% compared with the same period in 2025.
Julie King, senior asset manager at Commerz Real, which owns the centre, said: “The signing of Abercrombie & Fitch showcases Victoria Square as a key location for retail brands and is a result of the immense success we built throughout 2025. This signing builds on this momentum, creating more jobs, driving additional footfall and amplifying brand confidence and interest in Victoria Square.”
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