Sephora UK will launch its first West End store this summer at 5-7 Carnaby Street, landlord Shaftesbury Capital has announced.
Carnaby Street
Sephora UK is taking a 4,400 sq ft-plus store with 2,600 sq ft of trading space.
It will join other beauty brands in the area including PURESEOUL, Charlotte Tilbury’s ‘Beauty Wonderland’, Grown Alchemist, Pixi, Sculpted by Aimee and Aesop.
“Sephora is one of the most coveted brands in the UK right now,” said William Oliver, director of retail and restaurant leasing at Shaftesbury Capital.
“Its emphasis on curation, bringing together products and experiences that can’t be found elsewhere, means Sephora UK will differentiate itself from the beauty offer in Soho, complementing the existing retail mix and aligning with Carnaby Street’s appeal to such a broad consumer base.
“That we’ve been able to secure this first site in the West End is a clear sign of Carnaby Street’s reputation for best-in-class retail and it will be really exciting to reveal this unique space in the summer.”
So far this year, Shaftesbury Capital has signed up US fashion brand Edikted for its European debut, a flagship store that will be a West End first for outerwear specialist K-Way, and a return to the UK for Kookaï, the womenswear retailer launching under new ownership.
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