The flexible workspace sector is fuelled by an exceptional amount of innovation and adaptability.
Jane Sartin is executive director of the Flexible Space Association
Of course, its long-term success very much depends on who is shaping it. Our industry has evolved rapidly and is an innovative one; but in order to remain dynamic and forward-thinking, we need to ensure new ideas and new talent are welcomed.
It is for this reason that we must do more to attract and empower the next generation of professionals in our sector. With the launch of Flex Generation, the Flexible Space Association is taking meaningful steps to address this challenge. But for the industry to reach its true potential, this is a mission for us all.
Future focus: the Flexible Space Association’s Flex Generation helps young professionals build their network
Younger professionals bring with them a wealth of strengths that align perfectly with flexible workspaces. Their digital fluency, entrepreneurial mindset and fresh perspectives are invaluable in our sector.
Without greater representation across the generations, we risk stagnation in an industry built on the very idea of business evolution. The energy and ideas of younger generations are not just a nice-to-have; they are crucial to our industry’s development and trajectory.
It is time to take practical, tangible action when it comes to opening doors for young people in our sector. Here are five main ways we can do this.
1. Develop clear entry-level pathways: the flexible workspace industry has to make it easier for young people to understand how they can begin a career in the sector. This means creating structured entry points such as internships, apprenticeships and graduate schemes, along with clear job descriptions, transparent recruitment processes and guidance on career routes to help demystify the industry. Not to mention increase consideration and awareness of the sector on the whole.
2. Build partnerships with educational institutions: engaging with educational institutions is key to raising awareness of the sector among students. By offering guest lectures, hosting site visits and participating in events such as careers fairs, flexible workspace providers can showcase the breadth of opportunities available.
3. Provide opportunities for career progression: young people are more likely to stay in an industry where they can see a future for themselves. We should be highlighting success stories, offering mentoring opportunities and providing access to training and development. A clear pathway for advancement from entry-level roles to leadership positions helps build long-term commitment and retain the best talent; that goes for people of all generations.
4. Invest in digital: as mentioned, digital fluency is a real strength of younger generations, and the sector needs to reflect this in how it communicates and operates. Investing in modern tools, social media engagement and online communities not only improves internal processes but also enhances the way we connect with young professionals everywhere. A strong digital presence is vital when it comes to attracting and retaining truly tech-savvy talent.
5. Champion younger voices: young professionals need to feel heard and valued. Creating opportunities for younger people in the industry to share ideas and contribute to shaping its future helps foster a culture of inclusion. Encouraging intergenerational collaboration is also key and ensures that fresh perspectives are really being integrated into the sector as it evolves.
The Flexible Space Association’s Flex Generation initiative is an example of this. Designed for professionals aged 35 and under working in the flexible workspace sector, it is bringing together those in the earlier stages of their career to build their network, learn and be inspired.
Younger professionals’ digital fluency, entrepreneurial mindset and fresh perspectives are invaluable in our sector
Through in-person events, webinars and articles, its aim is to retain talent, raise awareness of career opportunities and support young professionals in building fulfilling careers within our vibrant industry.
Remaining agile and innovative is always going to involve new ways of thinking, and that requires adding new perspectives into the mix. Ensuring we are bringing in fresh young talent is key to ensuring our industry continues to thrive into the future.
Jane Sartin is executive director of the Flexible Space Association
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