Former Brewdog chief executive and co-founder James Watt is reported to be planning to spend £10m of his own money to buy back the business after it was recently put up for sale.

Earlier this month, the Scottish craft beer giant appointed AlixPartners to oversee the sale of the company following financial difficulties and a series of bar closures. The sale could lead to the beer giant being broken up.

Sources close to the company told Sky News that Watt, who stepped down as chief executive in 2024, is assembling financial backing from external investors and has told prospective partners he is planning to invest roughly £10m of his own cash into the bid.

Last summer, the beer brand announced plans to close 10 of its bars, including its first ever property, in Aberdeen, and its first London bar, in Camden.

It has also closed bars in Brighton, Dundee, Leeds North Street, Oxford, Sheffield, York and, in London, Shepherd’s Bush and Shoreditch.

In its full-year results to the end of 2024, Brewdog reported losses of £34.6m, following a £63.6m loss the year before.

Brewdog has been contacted for comment.

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